Why are you not able to sell? Part 3: How does ZMOT apply to you? June 3, 2012 Now that we’ve looked at the traditional model of marketing and the new ZMOT model of marketing, how does it apply to your small… Continue Reading
Why are you not able to sell? Part 2: Understanding Zero Moment of Truth (ZMOT) May 30, 2012 As I explained in my previous article, the traditional model of marketing is outmoded because it misses out on one stage in the process—Zero… Continue Reading
Why are you not able to sell? Part 1: Losing the Zero Moment of Truth May 28, 2012 Traditionally, the model for marketing focus on these 3 stages: Stimulate, Shelf and Experience: In this traditional marketing model, the first stage is the… Continue Reading
