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Tag: social media

Is there a Facebook alternative that respects your privacy?

March 25, 2018

The inherent conflict of interest problem in Facebook’s business model is not sustainable for everyone in the long run. Something will eventually break. And today, we are seeing the first cracks. Is there an alternative?

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influence

Secret of using LinkedIn to gain power and influence

April 1, 2013

Let’s face it. Most of us are not using LinkedIn properly. We mostly let it lie fallow and probably don’t know how to use…

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Sharing

Why is no one sharing your awesome content?

January 10, 2013

You’ve often heard the “Content is King!” meme. But why is no one sharing your excellent content that you’ve lovingly and carefully created? The…

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How to increase the chances of Facebook fans seeing your updates?

May 23, 2012

Ever wonder why only a small fraction of your Facebook fans respond to your updates? Well, it’s Facebook’s EdgeRank algorithm at work. How do…

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Understanding Facebook’s EdgeRank algorithm

May 20, 2012

Have you got the sneaking suspicion some of your friends’ updates never appear on your Facebook’s newsfeed? Well, your suspicion is well-founded. Facebook has…

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Twitter

Madness of chasing Twitter ‘popularity’ for zero authority

May 10, 2012

A few years ago, one of my friends excitedly came to me, exclaiming, “You know what? The Prime Minister [of Australia] is following me…

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What’s worse than having no social media strategy?

April 30, 2012

One day, during a consultation session, a consultant of some unnamed company asked his client, “Do you have a telephone strategy?” His client was…

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Google+ business

The differences between a Google+ business page and personal profile

April 25, 2012

Following my articles on Google+, someone asked, With Google+, are you better to run a business page or connect via a personal page? And…

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Do you have a social media strategy to escape from social media management burnout?

April 17, 2012

Everyone knows that social media is the future. It seems that every business worth its salt must get into it or be left out….

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