influence

Secret of using LinkedIn to gain power and influence

Let’s face it. Most of us are not using LinkedIn properly. We mostly let it lie fallow and probably don’t know how to use it to gain power and influence. In this article, I will show you what you should be doing on LinkedIn that you’re probably not doing right now. If you use LinkedIn […]

Sharing

Why is no one sharing your awesome content?

You’ve often heard the “Content is King!” meme. But why is no one sharing your excellent content that you’ve lovingly and carefully created? The truth is that it is getting so highly competitive on the Internet that quality alone will not be enough to attract traffic. You can put in all your energy in creating […]

Understanding Facebook’s EdgeRank algorithm

Have you got the sneaking suspicion some of your friends’ updates never appear on your Facebook’s newsfeed? Well, your suspicion is well-founded. Facebook has an algorithm to decide whose updates appear and whose don’t. For Internet marketers, this is bad news because your page’s updates may not be propagated to all of your fans. So, […]

Twitter

Madness of chasing Twitter ‘popularity’ for zero authority

A few years ago, one of my friends excitedly came to me, exclaiming, “You know what? The Prime Minister [of Australia] is following me on Twitter!!!” Back then, Kevin Rudd was the Prime Minister and he was known to be a workaholic. So, if a workaholic Prime Minister decides to follow you on Twitter, it […]

What’s worse than having no social media strategy?

One day, during a consultation session, a consultant of some unnamed company asked his client, “Do you have a telephone strategy?” His client was dumbfounded. “What do you mean by telephone strategy??? We don’t have one! How on earth are you supposed to have a telephone strategy? The telephone is just a communication tool. It’s […]