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Tag: Seth Godin

Be The First

Be the best is bad advice today- Be the FIRST instead!

December 6, 2017

Not long ago, I heard this piece of advice from Jack Ma, the founder of Alibaba and one of China’s richest man: “Don’t be the best. Be the first!” This advice is very profound. But it is also very counterintuitive and goes against the grain of conventional wisdom that we have learnt since we were children. If you want to succeed in today’s hyper-competitive world, you have to be a contrarian. Conventional wisdom will not work anymore.

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Twitter

Madness of chasing Twitter ‘popularity’ for zero authority

May 10, 2012

A few years ago, one of my friends excitedly came to me, exclaiming, “You know what? The Prime Minister [of Australia] is following me…

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What’s worse than having no social media strategy?

April 30, 2012

One day, during a consultation session, a consultant of some unnamed company asked his client, “Do you have a telephone strategy?” His client was…

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If you build it, they wouldn’t come, unless…

April 26, 2012

Advertising is the tax you pay for being unremarkable. Seth Godin, author & world-renowned marketing expert Many small business owners can certainly feel this….

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