Let’s say you want to reach out to a VIP. First, you need to gain his attention. Unfortunately, that is close to impossible. How do you solve this problem?
Now that we’ve looked at the traditional model of marketing and the new ZMOT model of marketing, how does it apply to your small business? As Seth Godin said in a recent podcast, for the past 50 years, marketing is advertising. Advertising is where the stimulus lies. At the risk of oversimplifying, we can see […]