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Tag: marketing

How to gain the attention of a VIP without resorting to behaving like a RAVING NAKED LUNATIC?

September 24, 2018

Let’s say you want to reach out to a VIP. First, you need to gain his attention. Unfortunately, that is close to impossible. How do you solve this problem?

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Why are you not able to sell? Part 3: How does ZMOT apply to you?

June 3, 2012

Now that we’ve looked at the traditional model of marketing and the new ZMOT model of marketing, how does it apply to your small…

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