Is online marketing really necessary? November 4, 2012 Recently, a small business owner commented that many self-employed tradesmen are still successful despite not having any online presence. He saw that they just… Continue Reading
Why are you not able to sell? Part 2: Understanding Zero Moment of Truth (ZMOT) May 30, 2012 As I explained in my previous article, the traditional model of marketing is outmoded because it misses out on one stage in the process—Zero… Continue Reading
Why are you not able to sell? Part 1: Losing the Zero Moment of Truth May 28, 2012 Traditionally, the model for marketing focus on these 3 stages: Stimulate, Shelf and Experience: In this traditional marketing model, the first stage is the… Continue Reading
Has your business become an accidental spammer? May 17, 2012 One day, when I was checking my Google Gmail’s spam folder I noticed one very striking ‘spam’ email. Guess who sent that ‘spam’? Google!… Continue Reading
Internet marketing techniques alone will not get you ahead of the pack May 15, 2012 There are lots of information and tips on the Internet on how to get your online business ahead of the crowd (e.g. 6 steps… Continue Reading
Why most marketing sucks- focus, focus and focus please! May 9, 2012 Okay, I’ll be blunt today. Most marketing sucks. One of the biggest reasons why they don’t work is that they don’t focus on anyone… Continue Reading
Why is it a bad idea to send mass marketing emails yourself? April 9, 2012 I used to advise an executive of a start-up company. He was all fired up to launch his first ever mass-email campaign to kick-start… Continue Reading
