Google prides itself of being a disruptive force that causes the rise and fall of businesses and industries. But on September 16 2015, it will remembered as the watershed moment when Google the disrupter became the disrupted.
Tag Archives: Google
Which is more effective for SEO- quality content or brown-nosing?
When it comes to website traffic generation, the often repeated mantra is “Content, content, content!” Unfortunately, this mantra is crock. Many novices put up their most awe-inspiring content freely on their websites in the hope that Lady Luck will smile at them and let people magically find their wonderful works and spread the word about […]
Are you cultivating your personal authority with Google AuthorRank?
You’ve heard of PageRank as an indicator of a website’s authority. But have you heard of AuthorRank—an indicator of your personal authority? For those who are uninitiated, PageRank is basically an algorithm to rank the importance of websites/web-pages. Websites that are more important will be more likely to rank higher in search results (other factors […]
How to hire dodgy SEO companies (& get your site penalised by Google)
Here are ways to hire really bad SEO gurus who will help to bury your website in the search rankings and waste your money… First, hiring great SEO companies is not easy. The best ones wouldn’t come to you because you have to go to them via, as you guess it, search engines. If you […]
Ignore Google+ at your peril: Part 2- influencing SEO results via social media
Continuing from my previous article about the coming paradigm shift for SEO, I explained that Google’s search results will become more and more subjective in the months and years ahead. Google is departing from providing objective search results. Whether this is a change for the better is a topic for another day. So, how will […]
Ignore Google+ at your peril: Part 1-paradigm shift for SEO
For today’s article, I will answer one of my readers’ requests to talk about Google+. In many people’s mind, Google+ is just a Facebook wannabe. They see it as Google’s belated attempted to regain the high ground through social media. Indeed, Google has good reasons to be afraid of Facebook—if they do not play their […]
‘Monetisation’ is crook word for dead businesses
You often hear the word “monetisation” on Internet business circles. Basically, it means how to adapt a non-revenue-generating asset into a revenue-generating asset. Instagram is a famous example of an asset that has not yet been monetised because it is not generating any revenue. Monetisation is a strategy that might worked more than 12 years […]
Is blogging a dead way of making money?
Okay, this is going to be a controversial article. There are many passionate bloggers around and I run the risk of creating a stir. But I know there are a lot of bloggers who are asking this question and wonder whether their blog is going to make it or not. To be fair, there are […]
Why is Google so scared of Facebook?
When you think of the greatest threat to Google, who do you think of? The first thing that comes to many people’s mind is Bing, Microsoft’s search engine. However, in my opinion, Bing is not Google’s greatest strategic threat. Yes, they may keep Google competitive but they are just a slight irritant to Google. The […]
How will junk content undermine the fundamental basis of Google’s business model?
As I mentioned before in “7 Secrets of Tomorrow’s Highly Successful Internet Businesses”, Google is on a war-path against junk content on the Internet. Their plan is to promote high quality content on the Internet and reward those who consistently create them. The end-result is to provide a great experience for everyone who uses the […]