The inherent conflict of interest problem in Facebook’s business model is not sustainable for everyone in the long run. Something will eventually break. And today, we are seeing the first cracks. Is there an alternative?
Ever wonder why only a small fraction of your Facebook fans respond to your updates? Well, it’s Facebook’s EdgeRank algorithm at work. How do you increase the exposure of your updates to more fans? The short answer is to increase the EdgeRank score of your page. So, how do you do that? Before I go […]
Have you got the sneaking suspicion some of your friends’ updates never appear on your Facebook’s newsfeed? Well, your suspicion is well-founded. Facebook has an algorithm to decide whose updates appear and whose don’t. For Internet marketers, this is bad news because your page’s updates may not be propagated to all of your fans. So, […]
Continuing from my previous article about the coming paradigm shift for SEO, I explained that Google’s search results will become more and more subjective in the months and years ahead. Google is departing from providing objective search results. Whether this is a change for the better is a topic for another day. So, how will […]
When you think of the greatest threat to Google, who do you think of? The first thing that comes to many people’s mind is Bing, Microsoft’s search engine. However, in my opinion, Bing is not Google’s greatest strategic threat. Yes, they may keep Google competitive but they are just a slight irritant to Google. The […]