Has your business become an accidental spammer?

One day, when I was checking my Google Gmail’s spam folder I noticed one very striking ‘spam’ email. Guess who sent that ‘spam’? Google! It seems that Google’s spam filtering technology is so sensitive that it flagged its own emails as spam! If Google can’t even save its own emails from its own spam filter, […]

Why is it a bad idea to send mass marketing emails yourself?

I used to advise an executive of a start-up company. He was all fired up to launch his first ever mass-email campaign to kick-start his new business. But I had my reservations. Firstly, I wasn’t sure of the legality of sending large numbers of unsolicited marketing emails. Since I’m not a lawyer, I left it […]