In my previous article, I wrote about how Robert Kiyosaki was stumped with a seemingly unsolvable business problem—his product was perceived as a commodity and he couldn’t compete on price profitably. So, how did he solve this intractable problem? The only way out was to stop targeting the product at the low-end, where the cheap customers were, […]
Tag Archives: Cashflow
How did Robert Kiyosaki avoid becoming a commodity? Part 1: Stumped!
In 1996, Robert Kiyosaki was preparing his Cashflow game for final production, ready for commercial use, when he encountered a very serious business problem. The question was, how much would someone pay for that product? The first problem he faced was that the product might look too much like a game for entertainment rather than […]