Twitter

Madness of chasing Twitter ‘popularity’ for zero authority

A few years ago, one of my friends excitedly came to me, exclaiming, “You know what? The Prime Minister [of Australia] is following me on Twitter!!!” Back then, Kevin Rudd was the Prime Minister and he was known to be a workaholic. So, if a workaholic Prime Minister decides to follow you on Twitter, it […]

If you build it, they wouldn’t come, unless…

Advertising is the tax you pay for being unremarkable. Seth Godin, author & world-renowned marketing expert Many small business owners can certainly feel this. After spending lots of toil, sweat, emotion and money building the online arm of their business, they find the most important thing is missing: customers (or more accurately, lack of customers). […]