In my previous article (“Internet marketing techniques alone will not get you ahead of the pack”), I stressed that your network relationships is one of your key competitive advantage that can pull you ahead of the pack. If you can form strategic alliances with important people or brands in (or related to) your niche, it […]
Tag Archives: authority
Why are you not able to sell? Part 3: How does ZMOT apply to you?
Now that we’ve looked at the traditional model of marketing and the new ZMOT model of marketing, how does it apply to your small business? As Seth Godin said in a recent podcast, for the past 50 years, marketing is advertising. Advertising is where the stimulus lies. At the risk of oversimplifying, we can see […]
How the big boys steamroll your business’s authority and SEO ranking
In any niche area, you will notice that the vast minority of websites account for the vast majority of web traffic. For example, Amazon is the king of retailing on the Internet. Google and Bing together account for the vast majority of Internet searches. Facebook and Twitter overshadows all the other social media websites. This […]
Madness of chasing Twitter ‘popularity’ for zero authority
A few years ago, one of my friends excitedly came to me, exclaiming, “You know what? The Prime Minister [of Australia] is following me on Twitter!!!” Back then, Kevin Rudd was the Prime Minister and he was known to be a workaholic. So, if a workaholic Prime Minister decides to follow you on Twitter, it […]
Can you be an authority without titles and formal qualifications?
In my previous article, I discussed the importance of authority when it comes to your online business. To raise your business up to the next level, it is extremely critical that you invest in building up your authority (or your brand’s), preferably right at the beginning. If not, your voice will be drowned out by […]
If you build it, they wouldn’t come, unless…
Advertising is the tax you pay for being unremarkable. Seth Godin, author & world-renowned marketing expert Many small business owners can certainly feel this. After spending lots of toil, sweat, emotion and money building the online arm of their business, they find the most important thing is missing: customers (or more accurately, lack of customers). […]
Ignore Google+ at your peril: Part 2- influencing SEO results via social media
Continuing from my previous article about the coming paradigm shift for SEO, I explained that Google’s search results will become more and more subjective in the months and years ahead. Google is departing from providing objective search results. Whether this is a change for the better is a topic for another day. So, how will […]