A little trick to build connections with busy experts & not be ignored June 11, 2012 In my previous article (“Internet marketing techniques alone will not get you ahead of the pack”), I stressed that your network relationships is one… Continue Reading
Why are you not able to sell? Part 3: How does ZMOT apply to you? June 3, 2012 Now that we’ve looked at the traditional model of marketing and the new ZMOT model of marketing, how does it apply to your small… Continue Reading
How the big boys steamroll your business’s authority and SEO ranking May 13, 2012 In any niche area, you will notice that the vast minority of websites account for the vast majority of web traffic. For example, Amazon… Continue Reading
Madness of chasing Twitter ‘popularity’ for zero authority May 10, 2012 A few years ago, one of my friends excitedly came to me, exclaiming, “You know what? The Prime Minister [of Australia] is following me… Continue Reading
Can you be an authority without titles and formal qualifications? April 30, 2012 In my previous article, I discussed the importance of authority when it comes to your online business. To raise your business up to the… Continue Reading
If you build it, they wouldn’t come, unless… April 26, 2012 Advertising is the tax you pay for being unremarkable. Seth Godin, author & world-renowned marketing expert Many small business owners can certainly feel this…. Continue Reading
Ignore Google+ at your peril: Part 2- influencing SEO results via social media April 25, 2012 Continuing from my previous article about the coming paradigm shift for SEO, I explained that Google’s search results will become more and more subjective… Continue Reading
