A couple of days ago, I wrote about how the big boys make use of the power of positive feedback loop to suppress underdogs like you. Today, I’ll talk about one common mistake that many Internet Business owners make to mute the effect of this power and thus, sabotage their SEO efforts.
Let’s say you’ve done an awesome job optimising your website for search rankings. You get a lot of new visitors coming to your website. If all goes well, they will rave about what they see, talk about it on social media and forums, and hopefully even link to it. Hopefully, the power of the positive feedback loop will kick in sooner and entrench the authority of your website.
Unfortunately, this doesn’t always work in reality. What went wrong?
Well, thanks to the Google Trap, consumers on the Internet are short on attention-span and spoilt for choices on the Internet. This gives rise to one problem—with so many websites to visit, they often can’t remember where they obtain the information from. They may visit a specific page on your website, suck out all the useful information and then move on to the next website (or close the web browser window). As a result, they often forget about your website.
For every visitor who forgets you, it is a lost opportunity to build up your authority. When that happens, the positive feedback loop ends at that point. Some may remember you, but if the majority don’t, then the returns on your effort will be paltry and your awesome SEO will come to naught
So, what can you do?
The solution is to make sure that you somehow hold on to their attention once they visit your website for the first time. You must make it compelling for them to click here and click there to find out more. You must make them burrow deep into your website, spend a lot of time and entice them to come back again in order not to miss out. You must make them feel that the information they obtain from each page does not feel ‘complete’ unless they click on another link.
I often tell my clients that awesome SEO is useless if your new visitors forget you and don’t come back again. You have to make them remember you so that they will come back again.