Ignore Google+ at your peril: Part 1-paradigm shift for SEO

For today’s article, I will answer one of my readers’ requests to talk about Google+. In many people’s mind, Google+ is just a Facebook wannabe. They see it as Google’s belated attempted to regain the high ground through social media. Indeed, Google has good reasons to be afraid of Facebook—if they do not play their […]

‘Monetisation’ is crook word for dead businesses

You often hear the word “monetisation” on Internet business circles. Basically, it means how to adapt a non-revenue-generating asset into a revenue-generating asset. Instagram is a famous example of an asset that has not yet been monetised because it is not generating any revenue. Monetisation is a strategy that might worked more than 12 years […]

Is blogging a dead way of making money?

Okay, this is going to be a controversial article. There are many passionate bloggers around and I run the risk of creating a stir. But I know there are a lot of bloggers who are asking this question and wonder whether their blog is going to make it or not. To be fair, there are […]

Why is it a bad idea to send mass marketing emails yourself?

I used to advise an executive of a start-up company. He was all fired up to launch his first ever mass-email campaign to kick-start his new business. But I had my reservations. Firstly, I wasn’t sure of the legality of sending large numbers of unsolicited marketing emails. Since I’m not a lawyer, I left it […]

Too much SEO and Google will penalize your site

This is going to be another disruption for many websites owners who paid a handsome sum to SEO companies. Google’s Matt Cutts just announced that Google is working on an update to their algorithm to penalize websites that are “over-optimized” or “overly SEO’ed.” This is what he said, We are trying to level the playing […]