Advertising is the tax you pay for being unremarkable. Seth Godin, author & world-renowned marketing expert Many small business owners can certainly feel this. After spending lots of toil, sweat, emotion and money building the online arm of their business, they find the most important thing is missing: customers (or more accurately, lack of customers). […]
Category Archives: Strategy
Business strategies to help you get to where you want to be for your business.
The differences between a Google+ business page and personal profile
Following my articles on Google+, someone asked, With Google+, are you better to run a business page or connect via a personal page? And what is the difference? I am quite new to networking on the net so thanks for starting this Before I answer these questions, let’s make one thing clear. According to Google’s […]
Ignore Google+ at your peril: Part 2- influencing SEO results via social media
Continuing from my previous article about the coming paradigm shift for SEO, I explained that Google’s search results will become more and more subjective in the months and years ahead. Google is departing from providing objective search results. Whether this is a change for the better is a topic for another day. So, how will […]
Ignore Google+ at your peril: Part 1-paradigm shift for SEO
For today’s article, I will answer one of my readers’ requests to talk about Google+. In many people’s mind, Google+ is just a Facebook wannabe. They see it as Google’s belated attempted to regain the high ground through social media. Indeed, Google has good reasons to be afraid of Facebook—if they do not play their […]
Don’t let AdSense ruin your long-term Internet Business strategy!
Late last week, I asked you what area of topic you want me to cover. One reader asked, I’ve been wanting to ask you about AdSense advertising on my website. One guru blogger I follow no longer run AdSense on his blog. I wonder why? Can you shed some light onto it? For those who […]
‘Monetisation’ is crook word for dead businesses
You often hear the word “monetisation” on Internet business circles. Basically, it means how to adapt a non-revenue-generating asset into a revenue-generating asset. Instagram is a famous example of an asset that has not yet been monetised because it is not generating any revenue. Monetisation is a strategy that might worked more than 12 years […]
Is blogging a dead way of making money?
Okay, this is going to be a controversial article. There are many passionate bloggers around and I run the risk of creating a stir. But I know there are a lot of bloggers who are asking this question and wonder whether their blog is going to make it or not. To be fair, there are […]
Rich Dad: A truly great business must have a business and spiritual mission
A few years ago, I enrolled on the Rich Dad’s Entrepreneur coaching course. One of the very first things I learnt was that a business must have both a business and spiritual mission in order to be successful. This is especially true at the beginning. If a business’s missions were clear and strong, the business […]
Do you have a social media strategy to escape from social media management burnout?
Everyone knows that social media is the future. It seems that every business worth its salt must get into it or be left out. Even boring big banks have Facebook fan pages and Twitter accounts that are managed by specialised social media staffs. For many small business owners, the question on their minds is not […]
Why is it a bad idea to send mass marketing emails yourself?
I used to advise an executive of a start-up company. He was all fired up to launch his first ever mass-email campaign to kick-start his new business. But I had my reservations. Firstly, I wasn’t sure of the legality of sending large numbers of unsolicited marketing emails. Since I’m not a lawyer, I left it […]