If you build it, they wouldn’t come, unless…

Advertising is the tax you pay for being unremarkable. Seth Godin, author & world-renowned marketing expert Many small business owners can certainly feel this. After spending lots of toil, sweat, emotion and money building the online arm of their business, they find the most important thing is missing: customers (or more accurately, lack of customers). […]

Ignore Google+ at your peril: Part 1-paradigm shift for SEO

For today’s article, I will answer one of my readers’ requests to talk about Google+. In many people’s mind, Google+ is just a Facebook wannabe. They see it as Google’s belated attempted to regain the high ground through social media. Indeed, Google has good reasons to be afraid of Facebook—if they do not play their […]

‘Monetisation’ is crook word for dead businesses

You often hear the word “monetisation” on Internet business circles. Basically, it means how to adapt a non-revenue-generating asset into a revenue-generating asset. Instagram is a famous example of an asset that has not yet been monetised because it is not generating any revenue. Monetisation is a strategy that might worked more than 12 years […]

Is blogging a dead way of making money?

Okay, this is going to be a controversial article. There are many passionate bloggers around and I run the risk of creating a stir. But I know there are a lot of bloggers who are asking this question and wonder whether their blog is going to make it or not. To be fair, there are […]

Why is it a bad idea to send mass marketing emails yourself?

I used to advise an executive of a start-up company. He was all fired up to launch his first ever mass-email campaign to kick-start his new business. But I had my reservations. Firstly, I wasn’t sure of the legality of sending large numbers of unsolicited marketing emails. Since I’m not a lawyer, I left it […]