Are you cultivating your personal authority with Google AuthorRank? June 6, 2012 You’ve heard of PageRank as an indicator of a website’s authority. But have you heard of AuthorRank—an indicator of your personal authority? For those… Continue Reading
Why are you not able to sell? Part 3: How does ZMOT apply to you? June 3, 2012 Now that we’ve looked at the traditional model of marketing and the new ZMOT model of marketing, how does it apply to your small… Continue Reading
Why are you not able to sell? Part 2: Understanding Zero Moment of Truth (ZMOT) May 30, 2012 As I explained in my previous article, the traditional model of marketing is outmoded because it misses out on one stage in the process—Zero… Continue Reading
Why are you not able to sell? Part 1: Losing the Zero Moment of Truth May 28, 2012 Traditionally, the model for marketing focus on these 3 stages: Stimulate, Shelf and Experience: In this traditional marketing model, the first stage is the… Continue Reading
Should you create a mobile website or mobile app for your business? May 28, 2012 If you are considering setting up an online mobile presence, you have 2 options—mobile website or mobile app. Which one should you go for?… Continue Reading
How to hire dodgy SEO companies (& get your site penalised by Google) May 23, 2012 Here are ways to hire really bad SEO gurus who will help to bury your website in the search rankings and waste your money…… Continue Reading
How to increase the chances of Facebook fans seeing your updates? May 23, 2012 Ever wonder why only a small fraction of your Facebook fans respond to your updates? Well, it’s Facebook’s EdgeRank algorithm at work. How do… Continue Reading
Understanding Facebook’s EdgeRank algorithm May 20, 2012 Have you got the sneaking suspicion some of your friends’ updates never appear on your Facebook’s newsfeed? Well, your suspicion is well-founded. Facebook has… Continue Reading
Has your business become an accidental spammer? May 17, 2012 One day, when I was checking my Google Gmail’s spam folder I noticed one very striking ‘spam’ email. Guess who sent that ‘spam’? Google!… Continue Reading
How to sabotage SEO by muting power of positive feedback loop May 16, 2012 A couple of days ago, I wrote about how the big boys make use of the power of positive feedback loop to suppress underdogs… Continue Reading