Traditional Marketing Model

Why are you not able to sell? Part 1: Losing the Zero Moment of Truth

Traditionally, the model for marketing focus on these 3 stages: Stimulate, Shelf and Experience: In this traditional marketing model, the first stage is the Stimulus. This is when your potential customer first see your product (e.g. on a poster, television commercial). Then, once they their interest is stimulated, they proceed to the second stage, the […]

Should you create a mobile website or mobile app for your business?

If you are considering setting up an online mobile presence, you have 2 options—mobile website or mobile app. Which one should you go for? For those who are uninitiated to the difference between the two, a mobile website is basically a website that is specially designed for the small screens (e.g. in smart-phones) and/or touch-screens. […]

Understanding Facebook’s EdgeRank algorithm

Have you got the sneaking suspicion some of your friends’ updates never appear on your Facebook’s newsfeed? Well, your suspicion is well-founded. Facebook has an algorithm to decide whose updates appear and whose don’t. For Internet marketers, this is bad news because your page’s updates may not be propagated to all of your fans. So, […]

Has your business become an accidental spammer?

One day, when I was checking my Google Gmail’s spam folder I noticed one very striking ‘spam’ email. Guess who sent that ‘spam’? Google! It seems that Google’s spam filtering technology is so sensitive that it flagged its own emails as spam! If Google can’t even save its own emails from its own spam filter, […]

How to sabotage SEO by muting power of positive feedback loop

A couple of days ago, I wrote about how the big boys make use of the power of positive feedback loop to suppress underdogs like you. Today, I’ll talk about one common mistake that many Internet Business owners make to mute the effect of this power and thus, sabotage their SEO efforts. Let’s say you’ve […]

Internet marketing techniques alone will not get you ahead of the pack

There are lots of information and tips on the Internet on how to get your online business ahead of the crowd (e.g. 6 steps to getting more followers on xyz social media platform). Most likely, you would have received offers from Internet marketing gurus on information packages like the killer conversion strategies, hot traffic opportunities, […]