Now that we’ve looked at the traditional model of marketing and the new ZMOT model of marketing, how does it apply to your small business? As Seth Godin said in a recent podcast, for the past 50 years, marketing is advertising. Advertising is where the stimulus lies. At the risk of oversimplifying, we can see […]
Category Archives: Strategy
Business strategies to help you get to where you want to be for your business.
Why are you not able to sell? Part 2: Understanding Zero Moment of Truth (ZMOT)
As I explained in my previous article, the traditional model of marketing is outmoded because it misses out on one stage in the process—Zero Moment of Truth (ZMOT). The best way to explain ZMOT to you is with a story… One day, when I was watching the TV, I heard the beautiful voice of Hayley […]
Why are you not able to sell? Part 1: Losing the Zero Moment of Truth
Traditionally, the model for marketing focus on these 3 stages: Stimulate, Shelf and Experience: In this traditional marketing model, the first stage is the Stimulus. This is when your potential customer first see your product (e.g. on a poster, television commercial). Then, once they their interest is stimulated, they proceed to the second stage, the […]
Should you create a mobile website or mobile app for your business?
If you are considering setting up an online mobile presence, you have 2 options—mobile website or mobile app. Which one should you go for? For those who are uninitiated to the difference between the two, a mobile website is basically a website that is specially designed for the small screens (e.g. in smart-phones) and/or touch-screens. […]
How to hire dodgy SEO companies (& get your site penalised by Google)
Here are ways to hire really bad SEO gurus who will help to bury your website in the search rankings and waste your money… First, hiring great SEO companies is not easy. The best ones wouldn’t come to you because you have to go to them via, as you guess it, search engines. If you […]
How to increase the chances of Facebook fans seeing your updates?
Ever wonder why only a small fraction of your Facebook fans respond to your updates? Well, it’s Facebook’s EdgeRank algorithm at work. How do you increase the exposure of your updates to more fans? The short answer is to increase the EdgeRank score of your page. So, how do you do that? Before I go […]
Understanding Facebook’s EdgeRank algorithm
Have you got the sneaking suspicion some of your friends’ updates never appear on your Facebook’s newsfeed? Well, your suspicion is well-founded. Facebook has an algorithm to decide whose updates appear and whose don’t. For Internet marketers, this is bad news because your page’s updates may not be propagated to all of your fans. So, […]
Has your business become an accidental spammer?
One day, when I was checking my Google Gmail’s spam folder I noticed one very striking ‘spam’ email. Guess who sent that ‘spam’? Google! It seems that Google’s spam filtering technology is so sensitive that it flagged its own emails as spam! If Google can’t even save its own emails from its own spam filter, […]
How to sabotage SEO by muting power of positive feedback loop
A couple of days ago, I wrote about how the big boys make use of the power of positive feedback loop to suppress underdogs like you. Today, I’ll talk about one common mistake that many Internet Business owners make to mute the effect of this power and thus, sabotage their SEO efforts. Let’s say you’ve […]
Internet marketing techniques alone will not get you ahead of the pack
There are lots of information and tips on the Internet on how to get your online business ahead of the crowd (e.g. 6 steps to getting more followers on xyz social media platform). Most likely, you would have received offers from Internet marketing gurus on information packages like the killer conversion strategies, hot traffic opportunities, […]