eStrategyPro's Strategy Ideas

Are you cultivating your personal authority with Google AuthorRank?

June 6, 2012

You’ve heard of PageRank as an indicator of a website’s authority. But have you heard of AuthorRank—an indicator of your personal authority? For those…

Why are you not able to sell? Part 3: How does ZMOT apply to you?

June 3, 2012

Now that we’ve looked at the traditional model of marketing and the new ZMOT model of marketing, how does it apply to your small…

Why are you not able to sell? Part 2: Understanding Zero Moment of Truth (ZMOT)

May 30, 2012

As I explained in my previous article, the traditional model of marketing is outmoded because it misses out on one stage in the process—Zero…

Why are you not able to sell? Part 1: Losing the Zero Moment of Truth

May 28, 2012

Traditionally, the model for marketing focus on these 3 stages: Stimulate, Shelf and Experience: In this traditional marketing model, the first stage is the…

Should you create a mobile website or mobile app for your business?

May 28, 2012

If you are considering setting up an online mobile presence, you have 2 options—mobile website or mobile app. Which one should you go for?…

How to hire dodgy SEO companies (& get your site penalised by Google)

May 23, 2012

Here are ways to hire really bad SEO gurus who will help to bury your website in the search rankings and waste your money……

Has your business become an accidental spammer?

May 17, 2012

One day, when I was checking my Google Gmail’s spam folder I noticed one very striking ‘spam’ email. Guess who sent that ‘spam’? Google!…

How to sabotage SEO by muting power of positive feedback loop

May 16, 2012

A couple of days ago, I wrote about how the big boys make use of the power of positive feedback loop to suppress underdogs…