Today, we will look at a macro-trend that is emerging from this pandemic. If your business doesn’t jump on this trend, it may not survive.
Let’s say you want to reach out to a VIP. First, you need to gain his attention. Unfortunately, that is close to impossible. How do you solve this problem?
Not long ago, I heard this piece of advice from Jack Ma, the founder of Alibaba and one of China’s richest man: “Don’t be the best. Be the first!” This advice is very profound. But it is also very counterintuitive and goes against the grain of conventional wisdom that we have learnt since we were children. If you want to succeed in today’s hyper-competitive world, you have to be a contrarian. Conventional wisdom will not work anymore.
Let’s face it. Most of us are not using LinkedIn properly. We mostly let it lie fallow and probably don’t know how to use it to gain power and influence. In this article, I will show you what you should be doing on LinkedIn that you’re probably not doing right now. If you use LinkedIn […]
Obscurity is a great threat to those who makes a living through the Internet. Is giving your work away for free the answer to this problem? Today, as more and more individuals, organisations and businesses are plugged in deeper and deeper into the Internet, the threat of obscurity gets stronger and stronger for businesses, creative […]
Is the Internet a great meritocracy where the finest will automatically rise up to the top? This is the idea that believes that the Internet is a potent force that brings together the collective power of the ‘market’ to sift out the wheat from the chaff and bring the best to the top where it […]
In this sluggish economic climate, cutting costs by outsourcing web/graphic design to low-wage countries is a smart move right? After all, thanks to the Internet, accessing the global pool of skills has never been easier. In fact, there are websites that let talented individuals from low-wage developing nations fight for your money on the table […]
You’ve often heard the “Content is King!” meme. But why is no one sharing your excellent content that you’ve lovingly and carefully created? The truth is that it is getting so highly competitive on the Internet that quality alone will not be enough to attract traffic. You can put in all your energy in creating […]
Recently, a small business owner commented that many self-employed tradesmen are still successful despite not having any online presence. He saw that they just go about their business, getting the job done without having much idea about social media and the latest trends in online marketing and strategy. So, he put forth this provocative question: […]
It is no brainer that you should charge as much as the market will bear. But the tricky question is, how much is that? If you price it too high, your business will be seen as an unethical price gouger, which needless to say, will damage your brand. If you price it too low, your […]