Is your business a serf under Facebook’s feudalism?
If a Facebook/Instagram page is the primary online presence of your business, then you are tilling on rented land.
Is your business ready for the new Covid-19 normal?
Today, we will look at a macro-trend that is emerging from this pandemic. If your business doesn’t jump on this trend, it may not survive.
How to gain the attention of a VIP without resorting to behaving like a RAVING NAKED LUNATIC?
Let’s say you want to reach out to a VIP. First, you need to gain his attention. Unfortunately, that is close to impossible. How do you solve this problem?
Be the best is bad advice today- Be the FIRST instead!
Not long ago, I heard this piece of advice from Jack Ma, the founder of Alibaba and one of China’s richest man: “Don’t be the best. Be the first!” This advice is very profound. But it is also very counterintuitive and goes against the grain of conventional wisdom that we have learnt since we were children. If you want to succeed in today’s hyper-competitive world, you have to be a contrarian. Conventional wisdom will not work anymore.
Secret of using LinkedIn to gain power and influence
Let’s face it. Most of us are not using LinkedIn properly. We mostly let it lie fallow and probably don’t …
Why giving your work away for free will still make you obscure?
Obscurity is a great threat to those who makes a living through the Internet. Is giving your work away for …
Does the Internet reward the most gifted, capable and hardworking?
Is the Internet a great meritocracy where the finest will automatically rise up to the top? This is the idea …
How you can lose by outsourcing to cheap web/graphic designers?
In this sluggish economic climate, cutting costs by outsourcing web/graphic design to low-wage countries is a smart move right? After …
Why is no one sharing your awesome content?
You’ve often heard the “Content is King!” meme. But why is no one sharing your excellent content that you’ve lovingly …
Is online marketing really necessary?
Recently, a small business owner commented that many self-employed tradesmen are still successful despite not having any online presence. He …