6 secret tricks to seize the competitive advantage for your e-store

A lot of Internet sales strategies focus on the techniques of making customers buy from you. Over the years, e-commerce practitioners have developed highly optimised ways to ‘convert’ website visitors into buyers. They have perfected the art of enticing potential customers before the sale using the most scientifically driven method called “A/B Testing”. But unfortunately […]

Robery Kiyosaki Brand Commodity

How did Robert Kiyosaki avoid becoming a commodity? Part 1: Stumped!

In 1996, Robert Kiyosaki was preparing his Cashflow game for final production, ready for commercial use, when he encountered a very serious business problem. The question was, how much would someone pay for that product? The first problem he faced was that the product might look too much like a game for entertainment rather than […]

What’s worse than having no social media strategy?

One day, during a consultation session, a consultant of some unnamed company asked his client, “Do you have a telephone strategy?” His client was dumbfounded. “What do you mean by telephone strategy??? We don’t have one! How on earth are you supposed to have a telephone strategy? The telephone is just a communication tool. It’s […]

If you build it, they wouldn’t come, unless…

Advertising is the tax you pay for being unremarkable. Seth Godin, author & world-renowned marketing expert Many small business owners can certainly feel this. After spending lots of toil, sweat, emotion and money building the online arm of their business, they find the most important thing is missing: customers (or more accurately, lack of customers). […]

Ignore Google+ at your peril: Part 1-paradigm shift for SEO

For today’s article, I will answer one of my readers’ requests to talk about Google+. In many people’s mind, Google+ is just a Facebook wannabe. They see it as Google’s belated attempted to regain the high ground through social media. Indeed, Google has good reasons to be afraid of Facebook—if they do not play their […]