Robery Kiyosaki Brand Commodity

How did Robert Kiyosaki avoid becoming a commodity? Part 1: Stumped!

In 1996, Robert Kiyosaki was preparing his Cashflow game for final production, ready for commercial use, when he encountered a very serious business problem. The question was, how much would someone pay for that product? The first problem he faced was that the product might look too much like a game for entertainment rather than […]

What’s worse than having no social media strategy?

One day, during a consultation session, a consultant of some unnamed company asked his client, “Do you have a telephone strategy?” His client was dumbfounded. “What do you mean by telephone strategy??? We don’t have one! How on earth are you supposed to have a telephone strategy? The telephone is just a communication tool. It’s […]

If you build it, they wouldn’t come, unless…

Advertising is the tax you pay for being unremarkable. Seth Godin, author & world-renowned marketing expert Many small business owners can certainly feel this. After spending lots of toil, sweat, emotion and money building the online arm of their business, they find the most important thing is missing: customers (or more accurately, lack of customers). […]

Ignore Google+ at your peril: Part 1-paradigm shift for SEO

For today’s article, I will answer one of my readers’ requests to talk about Google+. In many people’s mind, Google+ is just a Facebook wannabe. They see it as Google’s belated attempted to regain the high ground through social media. Indeed, Google has good reasons to be afraid of Facebook—if they do not play their […]

‘Monetisation’ is crook word for dead businesses

You often hear the word “monetisation” on Internet business circles. Basically, it means how to adapt a non-revenue-generating asset into a revenue-generating asset. Instagram is a famous example of an asset that has not yet been monetised because it is not generating any revenue. Monetisation is a strategy that might worked more than 12 years […]

Is blogging a dead way of making money?

Okay, this is going to be a controversial article. There are many passionate bloggers around and I run the risk of creating a stir. But I know there are a lot of bloggers who are asking this question and wonder whether their blog is going to make it or not. To be fair, there are […]