Has your business become an accidental spammer?

One day, when I was checking my Google Gmail’s spam folder I noticed one very striking ‘spam’ email. Guess who sent that ‘spam’? Google! It seems that Google’s spam filtering technology is so sensitive that it flagged its own emails as spam! If Google can’t even save its own emails from its own spam filter, […]

How to sabotage SEO by muting power of positive feedback loop

A couple of days ago, I wrote about how the big boys make use of the power of positive feedback loop to suppress underdogs like you. Today, I’ll talk about one common mistake that many Internet Business owners make to mute the effect of this power and thus, sabotage their SEO efforts. Let’s say you’ve […]

Internet marketing techniques alone will not get you ahead of the pack

There are lots of information and tips on the Internet on how to get your online business ahead of the crowd (e.g. 6 steps to getting more followers on xyz social media platform). Most likely, you would have received offers from Internet marketing gurus on information packages like the killer conversion strategies, hot traffic opportunities, […]

Twitter

Madness of chasing Twitter ‘popularity’ for zero authority

A few years ago, one of my friends excitedly came to me, exclaiming, “You know what? The Prime Minister [of Australia] is following me on Twitter!!!” Back then, Kevin Rudd was the Prime Minister and he was known to be a workaholic. So, if a workaholic Prime Minister decides to follow you on Twitter, it […]

Why most marketing sucks- focus, focus and focus please!

Okay, I’ll be blunt today. Most marketing sucks. One of the biggest reasons why they don’t work is that they don’t focus on anyone and tries to attract everyone. This tie in with what I wrote yesterday about escaping the Google Trap, To please a gazillion eyeballs, you are, in effect, trying to please everyone. […]

Dreaming of becoming a professional blogger? Snap out of it!

For those of you who are dreaming of becoming a professional blogger, this article will dash your dream. In my previous article, “Is blogging a dead way of making money?”, I made the case that if blogging is the strategy of your business, then your business is in trouble. To give you a better appreciation […]

6 secret tricks to seize the competitive advantage for your e-store

A lot of Internet sales strategies focus on the techniques of making customers buy from you. Over the years, e-commerce practitioners have developed highly optimised ways to ‘convert’ website visitors into buyers. They have perfected the art of enticing potential customers before the sale using the most scientifically driven method called “A/B Testing”. But unfortunately […]