Are you cultivating your personal authority with Google AuthorRank?

You’ve heard of PageRank as an indicator of a website’s authority. But have you heard of AuthorRank—an indicator of your personal authority? For those who are uninitiated, PageRank is basically an algorithm to rank the importance of websites/web-pages. Websites that are more important will be more likely to rank higher in search results (other factors […]

Traditional Marketing Model

Why are you not able to sell? Part 1: Losing the Zero Moment of Truth

Traditionally, the model for marketing focus on these 3 stages: Stimulate, Shelf and Experience: In this traditional marketing model, the first stage is the Stimulus. This is when your potential customer first see your product (e.g. on a poster, television commercial). Then, once they their interest is stimulated, they proceed to the second stage, the […]

Should you create a mobile website or mobile app for your business?

If you are considering setting up an online mobile presence, you have 2 options—mobile website or mobile app. Which one should you go for? For those who are uninitiated to the difference between the two, a mobile website is basically a website that is specially designed for the small screens (e.g. in smart-phones) and/or touch-screens. […]

iPad Mini

How does a half-baked computer (Apple iPad) become a roaring success?

No doubt, Apple’s iPad tablet computer is a roaring success. But it is also essentially a half-baked computer. Why and how did it succeed? I’ll answer this question today and the answer will have particular relevance to another very highly popular Internet Business strategy question: Should you create a mobile website or a smartphone app […]

Understanding Facebook’s EdgeRank algorithm

Have you got the sneaking suspicion some of your friends’ updates never appear on your Facebook’s newsfeed? Well, your suspicion is well-founded. Facebook has an algorithm to decide whose updates appear and whose don’t. For Internet marketers, this is bad news because your page’s updates may not be propagated to all of your fans. So, […]