Which is more effective for SEO- quality content or brown-nosing?

When it comes to website traffic generation, the often repeated mantra is “Content, content, content!” Unfortunately, this mantra is crock. Many novices put up their most awe-inspiring content freely on their websites in the hope that Lady Luck will smile at them and let people magically find their wonderful works and spread the word about […]

Are you cultivating your personal authority with Google AuthorRank?

You’ve heard of PageRank as an indicator of a website’s authority. But have you heard of AuthorRank—an indicator of your personal authority? For those who are uninitiated, PageRank is basically an algorithm to rank the importance of websites/web-pages. Websites that are more important will be more likely to rank higher in search results (other factors […]

Traditional Marketing Model

Why are you not able to sell? Part 1: Losing the Zero Moment of Truth

Traditionally, the model for marketing focus on these 3 stages: Stimulate, Shelf and Experience: In this traditional marketing model, the first stage is the Stimulus. This is when your potential customer first see your product (e.g. on a poster, television commercial). Then, once they their interest is stimulated, they proceed to the second stage, the […]

Should you create a mobile website or mobile app for your business?

If you are considering setting up an online mobile presence, you have 2 options—mobile website or mobile app. Which one should you go for? For those who are uninitiated to the difference between the two, a mobile website is basically a website that is specially designed for the small screens (e.g. in smart-phones) and/or touch-screens. […]

iPad Mini

How does a half-baked computer (Apple iPad) become a roaring success?

No doubt, Apple’s iPad tablet computer is a roaring success. But it is also essentially a half-baked computer. Why and how did it succeed? I’ll answer this question today and the answer will have particular relevance to another very highly popular Internet Business strategy question: Should you create a mobile website or a smartphone app […]