Is online marketing really necessary?
Recently, a small business owner commented that many self-employed tradesmen are still successful despite not having any online presence. He saw that they just go about their business, getting the jo...
Tag Archives: Internet marketing
Why are you not able to sell? Part 2: Understanding Zero Moment of Tru...
As I explained in my previous article, the traditional model of marketing is outmoded because it misses out on one stage in the process—Zero Moment of Truth (ZMOT). The best way to explain ZMOT to yo...
Why are you not able to sell? Part 1: Losing the Zero Moment of Truth
Traditionally, the model for marketing focus on these 3 stages: Stimulate, Shelf and Experience: In this traditional marketing model, the first stage is the Stimulus. This is when your potential cust...
Has your business become an accidental spammer?
One day, when I was checking my Google Gmail’s spam folder I noticed one very striking ‘spam’ email. Guess who sent that ‘spam’? Google! It seems that Google’s spam filtering technology is so sensiti...
Internet marketing techniques alone will not get you ahead of the pack...
There are lots of information and tips on the Internet on how to get your online business ahead of the crowd (e.g. 6 steps to getting more followers on xyz social media platform). Most likely, you wo...
Why most marketing sucks- focus, focus and focus please!
Okay, I’ll be blunt today. Most marketing sucks. One of the biggest reasons why they don’t work is that they don’t focus on anyone and tries to attract everyone. This tie in with what I wrote yesterd...
Why is it a bad idea to send mass marketing emails yourself?
I used to advise an executive of a start-up company. He was all fired up to launch his first ever mass-email campaign to kick-start his new business. But I had my reservations. Firstly, I wasn’t sure...