How to win by NOT doing link-building?
You’ve heard it too often that link-building is the bedrock for SEO. When I use the word “link-building”, I mean the traditional form in which you go looking for websites that might be willing to lin...
Monthly Archives: June 2012
How can you exploit information overload to your advantage?
Thanks to the Google Trap, the world is awash with too much free and useless information and updates, resulting in indecisive procrastination and analysis paralysis. For your businesses, the implicat...
Which is more effective for SEO- quality content or brown-nosing?
When it comes to website traffic generation, the often repeated mantra is “Content, content, content!” Unfortunately, this mantra is crock. Many novices put up their most awe-inspiring content freely...
A little trick to build connections with busy experts & not be ig...
In my previous article (“Internet marketing techniques alone will not get you ahead of the pack”), I stressed that your network relationships is one of your key competitive advantage that can pull yo...
Are you cultivating your personal authority with Google AuthorRank?
You’ve heard of PageRank as an indicator of a website’s authority. But have you heard of AuthorRank—an indicator of your personal authority? For those who are uninitiated, PageRank is basically an al...
Why are you not able to sell? Part 3: How does ZMOT apply to you?
Now that we’ve looked at the traditional model of marketing and the new ZMOT model of marketing, how does it apply to your small business? As Seth Godin said in a recent podcast, for the past 50 year...