Monthly Archives: May 2012

Why are you not able to sell? Part 2: Understanding Zero Moment of Tru...

May 30, 2012 1 comment

As I explained in my previous article, the traditional model of marketing is outmoded because it misses out on one stage in the process—Zero Moment of Truth (ZMOT). The best way to explain ZMOT to yo...

Why are you not able to sell? Part 1: Losing the Zero Moment of Truth

May 28, 2012 no comments

Traditionally, the model for marketing focus on these 3 stages: Stimulate, Shelf and Experience: In this traditional marketing model, the first stage is the Stimulus. This is when your potential cust...

Should you create a mobile website or mobile app for your business?

May 28, 2012 no comments

If you are considering setting up an online mobile presence, you have 2 options—mobile website or mobile app. Which one should you go for? For those who are uninitiated to the difference between the ...

How does a half-baked computer (Apple iPad) become a roaring success?

May 24, 2012 no comments

No doubt, Apple’s iPad tablet computer is a roaring success. But it is also essentially a half-baked computer. Why and how did it succeed? I’ll answer this question today and the answer will have par...

How to hire dodgy SEO companies (& get your site penalised by Goo...

May 23, 2012 no comments

Here are ways to hire really bad SEO gurus who will help to bury your website in the search rankings and waste your money… First, hiring great SEO companies is not easy. The best ones wouldn’t ...

How to increase the chances of Facebook fans seeing your updates?

May 23, 2012 1 comment

Ever wonder why only a small fraction of your Facebook fans respond to your updates? Well, it’s Facebook’s EdgeRank algorithm at work. How do you increase the exposure of your updates to more fans? T...

Understanding Facebook’s EdgeRank algorithm

May 20, 2012 no comments

Have you got the sneaking suspicion some of your friends’ updates never appear on your Facebook’s newsfeed? Well, your suspicion is well-founded. Facebook has an algorithm to decide whose updates app...

Has your business become an accidental spammer?

May 17, 2012 no comments

One day, when I was checking my Google Gmail’s spam folder I noticed one very striking ‘spam’ email. Guess who sent that ‘spam’? Google! It seems that Google’s spam filtering technology is so sensiti...

How to sabotage SEO by muting power of positive feedback loop

May 16, 2012 no comments

A couple of days ago, I wrote about how the big boys make use of the power of positive feedback loop to suppress underdogs like you. Today, I’ll talk about one common mistake that many Internet Busin...

Internet marketing techniques alone will not get you ahead of the pack...

May 15, 2012 no comments

There are lots of information and tips on the Internet on how to get your online business ahead of the crowd (e.g. 6 steps to getting more followers on xyz social media platform). Most likely, you wo...