Monthly Archives: April 2012

What’s worse than having no social media strategy?

April 30, 2012 no comments

One day, during a consultation session, a consultant of some unnamed company asked his client, “Do you have a telephone strategy?” His client was dumbfounded. “What do you mean by telephone strategy?...

Can you be an authority without titles and formal qualifications?

April 30, 2012 no comments

In my previous article, I discussed the importance of authority when it comes to your online business. To raise your business up to the next level, it is extremely critical that you invest in buildin...

If you build it, they wouldn’t come, unless…

April 26, 2012 1 comment

Advertising is the tax you pay for being unremarkable. Seth Godin, author & world-renowned marketing expert Many small business owners can certainly feel this. After spending lots of toil, sweat,...

The differences between a Google+ business page and personal profile

April 25, 2012 7 comments

Following my articles on Google+, someone asked, With Google+, are you better to run a business page or connect via a personal page? And what is the difference? I am quite new to networking on the ne...

Ignore Google+ at your peril: Part 2- influencing SEO results via soci...

April 25, 2012 no comments

Continuing from my previous article about the coming paradigm shift for SEO, I explained that Google’s search results will become more and more subjective in the months and years ahead. Google is dep...

Ignore Google+ at your peril: Part 1-paradigm shift for SEO

April 24, 2012 no comments

For today’s article, I will answer one of my readers’ requests to talk about Google+. In many people’s mind, Google+ is just a Facebook wannabe. They see it as Google’s belated attempted to regain th...

Don’t let AdSense ruin your long-term Internet Business strategy!

April 23, 2012 no comments

Late last week, I asked you what area of topic you want me to cover. One reader asked, I’ve been wanting to ask you about AdSense advertising on my website. One guru blogger I follow no longer ...

‘Monetisation’ is crook word for dead businesses

April 20, 2012 no comments

You often hear the word “monetisation” on Internet business circles. Basically, it means how to adapt a non-revenue-generating asset into a revenue-generating asset. Instagram is a famous example of ...

Is blogging a dead way of making money?

April 19, 2012 1 comment

Okay, this is going to be a controversial article. There are many passionate bloggers around and I run the risk of creating a stir. But I know there are a lot of bloggers who are asking this question...

Rich Dad: A truly great business must have a business and spiritual mi...

April 18, 2012 1 comment

A few years ago, I enrolled on the Rich Dad’s Entrepreneur coaching course. One of the very first things I learnt was that a business must have both a business and spiritual mission in order to be su...